Aave’s spine for decentralized social media, Lens Protocol, goes live
Lens Protocol, a community for building decentralized social media, has absent stay on the Polygon blockchain.

In accordance to a media assertion, a lot more than 50 programs have debuted on Lens Protocol. These contain Lenster, Lens Booster, SpamDAO, GoldenCircle, PeerStream, Swapify, Social Link and many others.

The developers of Aave, a well-liked lending protocol, to start with launched Lens in February 2022. Lens is a program stack that permits developers to develop decentralized competitors to social media giants like Twitter and Facebook. The notion with Lens Protocol is to aid a platform that will help decentralize the ownership of content material and consumer accounts working with a blockchain community.
Instead of traditional social media accounts that depend on e-mail ids and a special username, Lens Protocol helps make use of crypto addresses and NFTs for authentication and monetization purposes. This set-up puts end users, alternatively than a centralized organization, in regulate of the content material and personal information connected with accounts.
Centralized social media platforms are frequently criticized for terminating consumer accounts with no featuring an rationalization. The Aave CEO himself, Stani Kulechov, faced such a suspension lately. In April, Kulechov’s account was suspended in excess of a joke he posted about “joining Twitter as interim CEO.” Just after his account was restored, Kulechov instructed The Block that these types of steps from social media giants experienced enthusiastic Aave to doing work on Lens Protocol.
“The social media working experience has remained comparatively unchanged for the final decade, and much of that is because of to your content material staying exclusively owned by a firm, which locks your social community inside 1 platform,” Kulechov mentioned on present-day launch.

As such, Lens is striving to attain censorship resistance for hundreds of social media apps and support them unlock new kinds of content material monetization with NFTs as properly as other blockchain-primarily based crypto property.
“Building a Internet3 social media platform on Lens Protocol has opened up a new realm of possibilities for our advancement staff and users,” reported yoginth.eth, the pseudonymous founder of Lenster, a social media app built working with Lens Protocol. “With a consumer-1st foundational architecture, Lens fundamentally alterations the landscape of social media platforms and consumer experiences as we know them these days.”

Lens will leverage Layer 2 scalability
Scalability is a large difficulty for decentralized social media considering the fact that these kinds of items are both of those knowledge-intense and involve a significant throughput of transactions. Blockchains commonly struggle for each of these problems. Even although Polygon was made for greater scalability, it has however confronted congestion in the earlier from games that have led to surge of exercise on the network.
In reaction to the scalability issue, Kulechov reported the protocol will take a look at other Layer 2 alternatives, both of those on Polygon and Ethereum to satisfy scaling calls for.
“Eventually lots of networks these kinds of as Polygon (and Ethereum) will scale over L2 networks by inheriting the protection from the underlying network. That would be the path for Lens Protocol about the long term once there is enough protocol marketfit,” Kulechov informed The Block in a statement.
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