Women’s Background Month Social Media Concepts

Women’s Background Month Social Media Concepts

March represents a ton of factors. For some, it is time to shake off the final little bit of wintertime and welcome spring into their lives. For other folks, it’s all about the environmentally friendly major hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s Historical past Month—is a time for celebrating just how significantly women have arrive, and considering about how considerably there is to go.

In accordance to a Q1 2023 Sprout pulse survey, 74% of individuals consider that social media has greater accountability for manufacturers. With individuals numbers in head, hitting the proper notes for Women’s Record Month is very important. But how do you produce written content about variety that resonates and feels authentic?

74% of consumers believe social media has increased brand accountability.

We spoke to entrepreneurs throughout industries to see what their manufacturers are setting up and what they’d like to see from their friends this Women’s Background Month. We’re speaking about both equally the icks and ideals for Women’s Historical past Thirty day period social media suggestions.

Why Women’s History Thirty day period Issues

In 1980, then-President Jimmy Carter declared March 2-8 as Countrywide Women’s Historical past 7 days. Soon after recognizing there is totally also significantly women’s historical past to squeeze into 7 times, Congress passed Public Regulation 100-9 in 1987, proclaiming March as Women’s Background Month.

The thirty day period has deep importance for ladies, but there’s no monolithic way to celebrate. For some ladies, like Alexa Heinrich, Social Media Supervisor at St. Petersburg School, Women’s Background Month is a source of electrical power and delight. The collective pleasure can make her sense like she can do something. As she says, “The full month screams, “I am girl, hear me roar,” and I appreciate it.”

Other women of all ages use Women’s Heritage Thirty day period as a possibility to sluggish down.

Steph Hermanson

Strategic Companies Advisor, Sprout Social

Women’s Historical past Thirty day period is primarily vital for women of all ages holding positions that only wouldn’t have been possible even 60 decades back, these types of as CEO at legacy firms like Carol B. Tome of UPS or Michele Buck of The Hershey Company. March is a time to thank trailblazers for supplying girls everywhere obtain to new opportunities. Lisa Richards, CEO and Creator of the Candida Diet plan, echoes this sentiment, expressing, “Women’s History Thirty day period is a reminder that gals have generally been a power for adjust and that we have the electricity to shape the future. It’s also a time to celebrate our collective energy, resilience, and resolve.”

Avoiding Women’s Record Month marketing and advertising mishaps

Shoppers progressively decide who to purchase from dependent on how a brand’s values align with their personal. According to the 2022 Sprout Social Index™, organization alignment with particular values is 74% much more important than it was in 2021.

But it is not more than enough to say you are aligned. In an period of enhanced accountability, shoppers want evidence that firms basically care about vital challenges and they do not take kindly to lip company. Here are some suggestions to exhibit your audience that you’re major about women’s problems all yr round—not just in March.

Choose a look in the mirror

Have you listened to of gender washing? It’s the follow of internet marketing your products or enterprise as women of all ages-pleasant even though supporting patriarchal norms guiding the scenes. Gender washing is alongside the same lines as “greenwashing,” or pretending your item is environmentally pleasant when it genuinely is not, or “pinkwashing,” which is advertising and marketing towards LGBTQIA+ individuals devoid of executing any do the job to prevent their oppression.

Today’s savvy shoppers can spot any sort of “washing” from a mile away. The adverse brand affect of coming across as a panderer considerably outweighs any gains you may well obtain from making a put up that acknowledges the month. As Dana Cass, the Founder of Cass Content material Studios states, “Many makes would be greater off not submitting about identity-based mostly celebrations if they don’t have meaningful support for that identity team.”

Ahead of you start off setting up your Women’s Background Thirty day period advertising, get a lengthy search at your small business. Have you taken actions to deal with the gender pay gap? Is your government group and board of directors nearly entirely made up of males? Do you have a strong DEI prepare in location to recruit more girls into positions of authority? Do you have staff resource teams (ERGs) focused to girls in the workforce? If the response to most of individuals inquiries is no, you may be better off sitting this month out.

If you’re in a superior situation to put out a message, start measuring your achievement. It’s not plenty of to say that your organization supports women of all ages in management. Your consumers want to know what percentage of your leadership group is manufactured up of gals, what systems you have in put to mentor early-vocation women and metrics for your DEI initiatives.

Alexa Heinrich

Social Media Manager, St. Petersburg College

If you simply cannot back again up your commitment, you are far better off not talking to it. Long gone are the times of posting a image of Susan B. Anthony on Instagram and contacting it a working day. Soon after a long time of lackluster appeals to underrepresented communities, audiences are fatigued of generic celebration posts.

Make meaningful connections with women of all ages

Tokenization, or using somebody for their membership in an underrepresented neighborhood, is effortless to spot in today’s landscape. And people see right via it. More than two-thirds of manufacturers fee their exterior DEI leadership communication, choosing methods or growing diverse talent as superior or very good.

74% of marketers approve of their DEI external leadership communication, 70% approve of their diverse hiring process, 72% approve of their external communication of hiring practices and 68% approve of how they're growing diverse talent

More than half (54%) of marketers report observing far more interior and external communications about DEI applications. But only 21% of marketers report that their enterprise has an founded DEI group or plan. A thing isn’t including up.

Only 21% of marketers report organized DEI efforts

To make content material that appeals to marginalized teams, you have to connect with people marginalized teams. That usually means heading to the gals in your workplace and purchaser or model advocate base and obtaining out what they’d like to see—not just for Women’s Heritage Thirty day period promoting, but yr-round. Your girls and females-figuring out workers aren’t props to be applied 1 thirty day period out of the calendar year. They are useful customers of your crew with insight that will make your internet marketing, and your firm, stronger.

Steph Hermanson

Strategic Services Consultant, Sprout Social

Women’s Heritage Month social media ideas that basically get the job done

We have talked about possible pitfalls for Women’s Heritage Thirty day period but there are just as numerous prospects to celebrate. This thirty day period isn’t just about women’s struggles, it is about our achievements as very well. We have founded that likely generic will not pay off, so below are some concepts to get your Women’s Background Thirty day period advertising and marketing program and social media activism started.

Exhibit your function

If you’ve taken our guidance and examined your dedication to and achievements with DEI initiatives, you in all probability have some details on hand. That information can be a must have for your Women’s Historical past Month information method.

For instance, Sprout Social’s 2023 Variety, Fairness and Inclusion Report displays breakdowns of the crew and management by gender and highlights tactic and operations infrastructure efforts to transfer the needle. This kind of concrete articles demonstrates your commitment to women and offers a glimpse into your organization tradition. And keeping your customers engaged with your lifestyle can have a major influence. Two-thirds (66%) of consumers agree that publishing about company culture impacts their connectedness with the business. That connectedness immediately impacts your bottom line, with 77% of consumers ready to increase their shelling out with models they come to feel linked with.

Dana Cass

Founder, Cass Content Studios

Teach your viewers a little something new

Men and women like pleasurable info. Women’s Heritage Thirty day period is a fantastic prospect to present off your awareness and instruct your buyers some thing new in the course of action.

Over 50 percent (54%) of social media buyers who spend an hour or far more on the net obtain educational information engaging, and a similar amount of money (49%) are most likely to share it with their networks. There is a single caveat however. The content has to be pertinent to your brand name and your audience. Nellie Bly was a fascinating historical figure and an advocate for women’s rights, but unless of course your solution caters to undercover journalism, the articles will just appear to be generic.

Looking at with RIK is a kid’s studying incentive subscription box with the goal of motivating children to go through a lot more. For Women’s Historical past Month, they are planning on sending out books by and about women–and sharing some of people tales on their social media accounts. Ashley R. Cummings, the CMO of Studying with RIK, thinks it is crucial to teach both youngsters and people with their solution and their social media existence displays that. Their educational written content does not experience pressured or generic given that it is seamlessly tied with their products offering.

Categorical your staff spirit

They say charity commences at household. If which is genuine, then recognizing the electrical power of ladies ought to start off with your staff. You could shell out several hours studying famed females who’ve experienced an influence on your market. Alternatively, you could just talk to the women of all ages who make an affect on your staff just about every working day.

Above two-thirds of marketers (81%) and about half of customers (66%) concur that brand names putting up about their personnel positively impacts customers’ check out of their business. Submitting about the remarkable ladies on your staff is not only a fantastic Women’s Background Thirty day period social media idea, but it is also data-driven. Producing profiles of your teammates’ achievements, strengths, aims and stories is an excellent start out for your written content system.

It’s who you know

Your interior crew isn’t the only inspiration supply for your Women’s Heritage Thirty day period social media suggestions. It’s a good chance to emphasize other females in your community, no matter whether they’re sellers, clients or partners.

Tom Leighton, COO of Sofary, a lights business, will be showcasing girls who’ve damaged boundaries in the male-dominated business. Their listing contains companies, merchants, suppliers and distributors. His hope is that looking at these stories will encourage the next era of women and assist make a more inclusive surroundings across the field.

Libby Diament, Founder and Designer of Diament Boutiques in Washington D.C., highlights solid gals and women’s troubles on her business’s social media web pages on a standard foundation. But for Women’s Record Thirty day period, she’s using it a phase more by highlighting gals-owned firms in her offer chain.

But you do not have to stop at the tales of other folks. If you’re a woman in organization, you absolutely have 1 far too. Putting up about your own journey, hurdles and achievements can be just as inspiring as looking through another story from the background publications. You can even take it a stage additional by providing your time, suggestions and aid to women of all ages who are trying to split into your field.

Libby Diament

Founder and Designer, Diament Boutiques

Reaching each individual girl

Women’s Background Thirty day period is an opportunity to master, reflect and celebrate. But just like any outreach endeavor, it has to be reliable to your business enterprise and your viewers. Women’s History Month signifies a wealthy option to link with your customers and prospective customers. With a thoughtful technique, you can deepen your relationships with gals throughout your network.

Is your model ready to get started addressing cultural times on social? Find out additional about how to figure out which are right for you to act on.